Brisbane’s Anywhere Theatre Festival was nothing short of a success, a multitude of artists put on great performances and the festival itself had an all-round positive vibe. So I would like to discuss one of the reasons that I believe it is such a successful model.
As we all know, the Anywhere Theatre Festival is a 3 week festival which presents a range of artistic shows and performances situated all around the city. They are all co-ordinated under the Anywhere Festival model. Anywhere has many ways of helping these shows become successful, as well as releasing content for all of the shows via their website and social media. So why do I think this idea was so very successful?
All the information I needed (to be able to see a show in the festival), in a heap of accessible venues, for 3 weeks straight is all compiled on the Anywhere site. It’s as simple as that. All of the Theatrical Performances in this city was advertised from a single place, anywherefest.com. I knew exactly how to access that information, and it was easy. Hats off to Anywhere, because this was great.
Clearly I am not talking about large scale companies like QTC, because they have their own ways of marketing, financial support, and methods to draw general public audiences. Arts organisations that don’t have the reach or support of a main stage venue however could benefit tremendously by banding together and creating a platform to market their work together.
Imagine for a moment if this was always the case. Imagine if we had an online resource where all Theatre or performances of a similar nature could be advertised together. Anybody, even people who are not directly in contact with groups of theatre people like I am, could access the information they need to see a show on the day they want to see it. They would be able to visually compare options for live theatre, because there is stuff on, almost always, but to your average person, it just doesn’t hit their radar and they miss out.
Independent and emerging artists have a lot to gain from working together. I’ve been told before that this is a cutthroat industry, and I think that is just wrong. Artists support artists, this is already happening here and Anywhere is a perfect example of one of those support systems. Extend that, and Brisbane arts will only benefit as a result.